Valentine’s Day 2025 is set to be sweeter than ever, thanks to Crumbl Cookies groundbreaking release of its limited-edition Red Valentine’s Day Boxes. For the first time since its founding in 2017, the beloved cookie chain is swapping its iconic pink packaging for a vibrant red design, complete with festive bows and heart motifs.
This special release not only marks a bold departure from tradition but also introduces eight exclusive cookie flavors, collectible stickers, and themed gift cards.
Whether you’re planning a Galentine’s brunch or surprising a loved one, here’s your ultimate guide to Crumbl’s 2025 Valentine’s offerings.
The Red Box
Design and Features
Crumbl’s Red Valentine’s Day Boxes are designed to capture the essence of the holiday. The bold red packaging features a delicate pink bow wrapped around the logo, blending romance with Crumbl’s signature aesthetic. Each box contains eight holiday-themed cookies, making it ideal for sharing. Additionally, customers can snag limited-edition Valentine’s stickers and gift cards to amplify the festive experience.
Availability and How to Get It
The Red Boxes hit stores on February 6, 2025, but supplies are expected to sell out quickly. Preorders opened earlier via the Crumbl app, with fulfillment available from February 10–15. Fans are advised to place orders early, as Crumbl’s weekly “drops” often spark social media frenzies and rapid sell-outs.
The 2025 Valentine’s Cookie Lineup
Flavor Highlights
Crumbl’s Valentine’s menu features eight exclusive flavors, combining nostalgic classics with inventive twists. Below are the standout options:
| Flavor | Description |
|---|---|
| Chocolate Covered Strawberry | A chilled cookie with strawberry frosting and chocolate drizzle. |
| Molten Lava | Rich chocolate cookie with a gooey center. |
| Valentine’s M&M’s® Cookie | Loaded with colorful M&M’s candies. |
| Strawberry Cake | A limited-time offering with layers of strawberry-infused batter. |
| Classic Pink Sugar | A fan-favorite sugar cookie with pink almond frosting. |
Other flavors include Valentine Confetti, Cookie Dough Bits, and the timeless Milk Chocolate Chip.
Pairing Suggestions
- For Romantic Dinners: Pair Molten Lava with red wine for a decadent finish.
- Galentine’s Gatherings: Serve Strawberry Cake and Pink Sugar cookies with sparkling rosé.
- Gift Boxes: Mix sweet and savory flavors like M&M’s and Chocolate Covered Strawberry for variety.
Behind the Scenes: Why Red?
Brand Strategy and Customer Reactions
Crumbl’s co-founder Sawyer Hemsley emphasized that the Red Box is a tribute to Valentine’s Day and the brand’s innovative spirit, while assuring fans that the classic pink packaging will return post-holiday. The limited-edition release aligns with Crumbl’s strategy of creating hype through social media and weekly flavor rotations, which has fueled its rapid growth to over 1,050 locations.
Customers have flooded platforms like TikTok and Instagram with excitement, dubbing the Red Box a “collector’s item”.
How to Order Your Red Valentine’s Day Box
- Preorder via the Crumbl App: Secure your box early to avoid missing out.
- Choose Pickup or Delivery: Select a slot between February 10–15 for fresh cookies.
- Add Extras: Include stickers, gift cards, or a 12-pack “Party Box” for larger gatherings.
Pro Tip: Crumbl locations are closed on Sundays, so plan orders accordingly.
FAQs
No, this is a limited-time release. Once supplies run out, Crumbl will revert to its classic pink packaging.
Yes! Use the Crumbl app to mix and match flavors within the Valentine’s lineup.
Crumbl offers limited gluten-free cookies, but the Valentine’s menu is not fully vegan. Check their website for details.
Conclusion
Crumbl’s 2025 Red Valentine’s Day Boxes are more than just cookies they’re a celebration of creativity and connection. With its eye-catching design, festive flavors, and strategic limited release, this offering is poised to become a holiday staple. Whether you’re a longtime fan or a first-time buyer, don’t miss your chance to savor this sweet, Instagram-worthy experience.